Baby Elephant (“we”, “us”) is committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Your use of www.babyelephant.ie (the “Site”) is subject to this Privacy Policy and our Terms of Use.

Information We May Collect From You

We may collect and process the following data about you:

• Information you provide by filling in forms on the Site. This includes information provided at the time of subscribing to receive newsletters or email notifications about our services, ordering products on our Site, sending us emails, posting material or requesting further services;
• Details of transactions you carry out through our Site and of the fulfillment of your orders; and
• Details of your visits to our Site and the resources that you access.

IP Address and Cookies

We may collect information about your computer, including where available your IP address, operating system and browser type. This is statistical data about our users' browsing actions and patterns, and does not identify any individual. We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Site and to deliver a better and more personalised service. They enable us:

• To estimate our audience size and usage pattern;
• To store information about your preferences, and so allow us to customise our site according to your individual interests; and
• To recognise you when you return to our Site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site.

Uses made of the Information

We use information held about you in the following ways:

• To ensure that content from our site is presented in the most effective manner for you and for your computer.
• To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
• To carry out our obligations arising from any contracts entered into between you and us.
• To allow you to participate in interactive features of our service, when you choose to do so.
• To notify you about changes to our service.

We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please contact us using the Contact Us page on our Site.

Where we may Store your Personal Information

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. Unfortunately, the transmission of information via the internet is not completely secure. Although, we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Disclosure of Your Information

We may disclose your personal information to third parties:

• For example, we may engage other companies and individuals to perform functions on our behalf such as a third party credit card processing company to process your payment. We also use delivery companies to fulfill your order. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose.
• In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
• If Baby Elephant or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
• If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Baby Elephant, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us through the Contact Us page of the Site. Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

You are responsible for keeping your information on file with us up to date. You may review and change the personally identifiable information you provide to us at any time by contacting us through the Contact Us page on the Site. You are also free at any time to ask us to provide you with a copy of the personal information that we hold on you and/or to correct and/or to delete all or any part your personal information from our records. Such a request should be in writing and addressed to 16 Tubbermore Road, Dalkey, co Dublin. Changes to this Privacy PolicyWe may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy.

Last Updated 21 August 2009